L’Oréal Melbourne Fashion Festival

L’Oréal Melbourne Fashion Festival (LMFF) is Australia’s leading fashion festival targeting both industry and consumers. Its role is to inspire and assist the industry and stakeholders in achieving economic success. With bold graphic triggers and impactful narrative, the 2013 campaign delivered a fashion-forward campaign that sought to drive ticket sales through a sense of immediacy to cut-through during Melbourne’s thrilling month of March.

Studio – Paper Stone Scissors
Photography – Derek Henderson
Styling – Jolyon Mason
Make-up – Rae Morris
Hair – Caterina Dibiase, Brad Ngata