550 Bourke Street

Located in the central legal and financial hub of Melbourne’s CBD, 550 Bourke Street needed a new brand to attract a more diverse tenant mix and remind existing tenants of its compelling features. Inspired by the perfect mix of location, connectivity, amenity and flexibility we created a more progressive and aspirational brand that promoted 550 Bourke Street as the intersection of desirable workplace attributes.

Client – GPT
Studio – Hoyne
Awards – Melbourne Design Awards - 2020 Gold